Search engine marketing is the use of search engines to drive relevant traffic to your site. There are currently three main types of search marketing:
You can use search engines on two main formats: On a computer such as a laptop, desktop computer, netbook or on a mobile device such as mobile phones, multiple gaming devices and other portable gadgets.
During the last few years the focus has gone towards mobile devices. Pretty much everyone owns a mobile device and uses it on a regular basis to go online whether it is to search for something on the web, engage with others on social media platforms or use an app such as maps.
The search function on mobile devices has become quite a powerful tool enabling consumers to narrow down their search for a more appropriate result “such as show me the nearest fast food restaurant to me”.
With this in mind businesses have also had to adapt to this by ensuring that they are delivering the right content to their audience.